Shares of Zillow(Z) and its main competitor Trulia(TRLA) soared Friday morning after the announcement that the Federal trade Commission was on the brink of approving the merger previously announced in July 2014.
Zillow was founded by former Microsoft executives who were also the founders of Expedia.com. It operates as an online real estate database that generates revenue through the selling of ad space on their website(mostly to real estate agents) and other co-branded sites. Zillow also offers anonymous loan quotes, advice, maps and real estate market reports to their members. Their website is traditionally favored by individuals looking to sell their home.
Two Stanford Business School grads founded Trulia after seeing the challenges with finding an apartment in t...